Open Influence offers custom, tech-enabled and data-driven influencer-marketing solutions for brands. The company specializes in generating value for brands through social media. Open Influence is a social media marketing company that has assisted over 1,000 brands worldwide to achieve success in five years. Additionally, Open Influence offers its services to clients in 15 languages.
Open Influence is a powerful discovery engine that allows users search for influential content or influencers. This feature leverages AI-powered picture recognition. Searches can be made by audience psychographic or demographic criteria. Open Influence also features an interactive map showing where influencers are located. It also shows group information, including the average number comments and likes.
OpenInfluence can be used to market your social networks in the United States. It's built on machine learning, and boasts the most comprehensive collection of data regarding social media influencers. This platform connects brands with audiences by offering engaging content, which is then optimized for the target audience. It has worked closely with some of the biggest brands in the world. Some of these companies are McDonald's, Toyota and Levi's.
OpenInfluence has over 300,000 influencers, which is one of the largest in the industry. The platform also features an engagement rate, which is important in determining whether a post will generate interest. The platform has an easy payment process.
Open Influence comes with a 2 day free trial. You also get a list up to 50 search results. You can also assign members to your team and search for influencer content. You can also filter to search for influencers of similar interests or styles.
Open Influence's clientele includes Toyota, Universal Studios, and Calvin Klein. Open Influence has been a pioneer in influencer marketing and has managed social strategies for many famous brands. They provide many services, including developing and managing social media campaigns and strategies. Open Influence, a company with more than 10 years of experience, has developed data-backed frameworks to help advertisers plan their campaigns.
Upfluence, another important player in the market is also available. It was founded in 2013 and provides brands access to brand content that engages customers. Upfluence combines machine learning and image recognition in a proprietary platform to help brands discover and interact with high quality marketing content.
OpenInfluence works with a wide variety of clients, and they have developed a long-term relationship with some of the top brands in the world. These brands include Universal Studios and Toyota. The platform allows advertisers to quickly search for influence content and build a network that can support brand ambassadors. It also tracks campaign performance.
Open Influence can be a great tool for businesses, even though it has its limitations. It provides custom solutions and is continually adding new features. Although it seems that its pricing is geared toward larger customers, it can be difficult to get started for smaller businesses. Additionally, there are no campaign management tools on the platform.
FAQ
What is advertising's main purpose?
Advertising is more about connecting with customers than just selling products.
Advertising is all about communicating ideas and values with people who are already interested. It is about changing attitudes and minds. It's all about building relationships.
It's all about making people feel good about themselves.
But if you don't know what your customers want, you can't sell anything to them.
It is essential to first understand the needs and purchasing habits of your customer before you embark on any advertising project.
Then you can design ads that will resonate with them.
How much does it take to advertise on social networks?
Social media advertising is expensive if you choose to take this route. You will be charged monthly depending on your time on each platform.
Facebook: $0.10 per 1,000 impressions
Twitter - $0.20 Per 1,000 Impressions (if you tweet).
If you send out invitations to Linkedin, $0.30 per 1,000 impressions
Instagram: $0.50 per 1,000 impressions
Snapchat – $0.60 per 1,000 impressions ($0.40 for each user)
YouTube - $0.25 per 1,000 views
Tumblr – $0.15 per 1000 impressions for text postings
Pinterest - $0.05 per 1,000 impressions per month
Google+ - $0.15 to $0.0.20 per 1,000,000 impressions
Tumblr $0.15- $0.20 for 100,000 impressions
Vimeo - $0.20 to $0.25 per 10,000 impressions
Soundcloud – $0.20-$0.25 for 1 million plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg – $0.20 - 0.25 per 1000 diggs
Reddit - $0.20-$0.25 per 1000 comments
Wordpress - $0.20 - $0.25 for 500 comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What are the basics of radio advertising?
You should understand how the different types of media affect each other. It is important to understand that all media forms are complementary and not competitive.
Radio advertising is best when used in conjunction with television. It complements TV by reinforcing key messages and providing additional information.
For radio listeners, TV commercials can often be too long. Radio ads are generally shorter and less expensive.
What do you need to know about television advertising?
Television advertising has the potential to reach large audiences at once. It was also extremely expensive. But if you use it correctly, it can be extremely powerful.
While there are many types and styles of TV ads, most share some common traits. When planning any TV ad, the first thing you should do is ensure that it fits within its category. Don't confuse a lifestyle ad with a product advertisement if you are running a commercial. Your message should remain consistent throughout the campaign.
The second thing to remember is that the best time to air your ads is during prime-time hours. This is because most viewers watch TV while relaxing in front of the set. You want them to be able focus on your words and not get distracted by the TV.
You don't have to be rich to achieve great results. It may be the reverse. A University of California study found that commercials broadcast during popular shows had a lower chance of selling products than those broadcast during less-popular shows. If you spend a lot of money advertising on TV, make sure it's done right.
What is branding?
Your brand is the way you express who you are and what your stand for. It is how people will remember your name when they hear it.
Branding is about creating a unique identity that distinguishes your company. A brand is more than just a logo. It includes everything from your physical appearance and the voice of employees.
Because customers know exactly what they are getting, strong brands help them feel confident in purchasing from you. It gives customers confidence when choosing your products over the ones of other competitors.
Apple is a good example of a company that has a strong brand. Apple is a globally recognized brand because of its beautiful design, high-quality product lines, and friendly customer service.
Apple's name is synonymous with technology. Apple is the brand people think of whenever they see a smartphone or computer.
If you're considering starting a new business, you should consider developing a brand before launching. This will give you and your business a face.
What is an ad campaign?
Advertising campaigns are a series or advertisements that promote a product. It can also refer entirely to the production of such ads.
The Latin word for selling is "ad." Marcus Terentius Varro (116–27 BC), the first known user of the term "ad" used it to mean "to make sales."
Large companies or agencies usually do advertising campaigns. There may be many media types involved, including print and television as well as radio, TV, and internet.
Advertising campaigns usually last several months, and they have specific goals. Advertising campaigns can have different goals. Some are focused on increasing sales while others generate awareness.
What are the basics of internet advertising?
Internet advertising is a key part of any business strategy. It allows companies reach potential customers at a very low cost. However, there are many different types of internet advertising available. Some advertising is free and others are paid.
You can also advertise online using banner ads, pop up ads, search engine optimization, pay-per-click advertisements (PPC), social media marketing (e-mail marketing), and mobile marketing. Each method has its pros and cons.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
External Links
How To
How to advertise Facebook
Facebook is the most popular social network worldwide. It has been estimated that around 1 billion people use Facebook every month. This makes Facebook one of the largest companies in the world. Facebook's unique features include chat, video call, games, and many other great features. People with Facebook accounts can share photos, post comments, send messages, play games, watch videos, and much more. Facebook also allows businesses and individuals to promote their products through advertisements. These advertisements may include text ads and banner ads as well as sponsored stories and promoted posts.
Facebook advertising comes in two forms. Advertising on Facebook can be paid for. Other options include free advertising. We will discuss how to do these two things below.
How to advertise Facebook via paid options
Paid advertising is paid by Facebook for each impression. You can choose to either pay monthly, or annually. Facebook offers many types of paid advertising. These include:
Text ads - These are similar to regular text ads. These ads are not displayed next to newsfeed articles but appear above or beneath the feed.
Banner ads are large rectangular images that take up a whole screen page. They usually show an offer or product.
Promoted posts - They are similar to regular postings and appear at the top in the newsfeed. Promoted posts are often used by businesses to promote their products.
Sponsored Story - These are short stories that contain relevant content and appear at users' top feeds. These stories are paid by brands and businesses seeking to reach potential customers.
How to use free advertising
Facebook offers free advertising. It uses the same methods as regular Facebook. These include Text ads, Banner ads, Promoted Posts, Sponsored Stories, and other forms of advertising.
Free advertising isn't able to create a specific audience, unlike regular Facebook. Targeting people can only be done based on their age, gender or location.
How to start advertising on Facebook
The first thing you need to do if you want to start advertising on Facebook is to sign up for an account. This will allow you to access all tools. To set up your account, follow the steps below:
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Click "Create New Ad Set"
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For your ad set, enter a name.
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Select the type (text, image or video) of advertisement you would prefer to place.
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You can choose which areas you would like to target.
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Set the budget amount.
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If you use Facebook Audience Network select it from drop-down menu.
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Click "Next Step."
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Click "Review & Continue".
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You can review your selections before you click "Continue".
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If you need additional information, please fill out the form.
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Click "Save changes."
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Wait until your ad-campaign has ended before you start your campaign.
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After your campaign is over, click on "View Ad Statistics".
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You can check the results of your campaign.
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Keep going with steps 13-16, until you find the perfect settings for your company.
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Start advertising!