If you are looking for a radio station that specializes in news and talk, KTRH is a great place to start. The station, which is located in Houston Texas has been a local staple for decades. "Houston’s News, Weather, and Traffic Station" is the station's slogan. It's been the home of numerous celebrities in broadcasting, including Dan Rather and Jim Nantz. Today, the station hosts a number of syndicated talkers.
In the past, KTRH has been affiliated with several major corporations and organizations. It was an ABC News Radio and CBS Radio News station. Dan Rather, Jim Nantz, and many other celebrity reporters have called it home. Currently, the station belongs to iHeartMedia, Inc., and is associated with the Weather Channel.
The station is a 50,000-watt, 24-hour news and talk station. Although the station's primary location is Houston, it also offers secondary coverage to areas in southwestern Louisiana, Southeast Texas and parts New Orleans. This station is also the primary point of entry to the Emergency Alert System South Texas.
KTRH's slogan states that it is Houston's news, weather, traffic station. The station's website includes interesting statistics as well as other interesting facts. Other than the "Houston’s Morning News" program, which starts at 5 a.m., there are several other news and talk shows. For instance, the Jasons Jukebox is a show that airs Tuesdays and the All Request Lunch Hour airs on Tuesdays and Wednesdays. Other programs include the Clay Travis and Buck Sexton Show, and Michael Berry Show. KPRC airs another example, "This Morning, America's First News, with Gordon Deal".
The station has a directional pattern that concentrates its signal in the Golden Triangle area of Houston. The station broadcasts on a clear channel during the day and switches to a directional signal at night. The station began to experiment with progressive rock music and switched to a rock format during the 1970s. It is still regarded as one of America's most loved radio stations.
As far as the KTRH 740-AM's most popular show goes, it's not the "Houston's morning news." It is, however, the "This Morning," America's first news with Gordon Deal. This is true if you consider that it was a good idea broadcasting this on an AM radio station. KTRH is very popular and advertisers can use this station to promote their brand.
KTRH has other programming options such as the Michael Berry Show (with Clay Travis, Buck Sexton, and the All Request Lunch Hour). You can also advertise on KTRH's webcast, which is one of the many perks to being a station. This is an opportunity to reach the thousands of people who tune in to KTRH webcasts. An additional option is to have a third-party buyer assist with your advertising campaign.
FAQ
Advertising: What is it?
Advertising is an artistic art form. Advertising isn't just about selling products. It's about making emotional connections between people, brands, and each other.
Advertising is about sharing stories and using images for ideas.
You have to make sure you are communicating clearly and persuasively. Your target market should be able to relate to the story you tell.
Advertising is therefore distinct from other forms communication such as writing and public speaking.
Because when you create a successful ad campaign, you are creating a brand identity for yourself.
This is how memorable you can be. You become someone that people remember.
What is an advert buyer?
An advertiser buys advertising space on TV, radio, print media, etc.
Advertisers are paid for the time that their message will appear.
They don't necessarily want the best ad, but they are more interested in what is most effective at reaching their target audience.
An advertiser might have details about potential customers, including their age, gender and income.
This data can be used by the advertiser to decide which media is most effective for them. Direct mail might be more effective with older customers, for example.
Advertisers also check out the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
In addition, advertisers consider the size of their budget and the amount of time they have to spend their money before it expires.
What is the best way to learn about television advertising?
Television advertising is a very effective medium to reach many people at once. It was also very expensive. It can still be very powerful if used correctly.
Although there are many types, TV ads share certain common characteristics. It is important to make sure that your TV ad fits into the appropriate category. If you're running a product commercial, don't try to run a lifestyle commercial as a product commercial. Your message should be consistent throughout the entire campaign.
A second important thing to keep in mind is that prime-time hours is the best time to air ads. This is because viewers tend to watch TV while sitting down in front the television. You want them relaxed enough that they can focus on you words.
You don't have to be rich to achieve great results. Actually, it could be the contrary. A study conducted by the University of California found that commercials aired during popular shows were less likely to sell products than those aired during unpopular shows. You should ensure that you spend your money wisely if you plan to advertise on television.
What is the basic purpose of advertising?
Advertising isn’t about selling products.
Advertising is about communicating ideas and values to people who are already interested in what you have to offer. It's about changing minds and attitudes. It's about building connections.
It's all about helping people feel good.
If you don't understand your customers' needs, you can't market to them.
Prior to you begin any advertising project, make sure you understand your customer's buying habits and needs.
Then you can design ads that will resonate with them.
What is affiliate marketing?
Affiliate marketing can be described as an online business model. You earn commissions by referring customers who purchase products and/or services on other websites. When someone purchases from you, the product owner will pay you.
Affiliate marketing relies on referrals. For people to purchase from your site, they don't need anything extra. Refer them to the website.
You can make money without doing any hard selling at all. It's just as easy to sell as it is to buy.
An affiliate account can be created in minutes.
Referring more people will result in more commission.
There are two types.
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Affiliates who own their websites
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Affiliates who work in companies that offer products or services.
Is it possible to get traffic for free?
Refers to traffic that comes from organic search results, without the need for advertising. This is also known as organic or natural traffic. You can get traffic free of charge by using article marketing, social media marketing and blogging.
Article Marketing is one way to get free traffic. Paid ads are more expensive than the CPC. Article marketing is also referred to as content marketing.
Social Media Marketing – Social media platforms like Facebook, Twitter and LinkedIn let you promote your business via advertising. These social media platforms can be used to post updates and share photos. You may also build relationships with potential customers. Many businesses pay to advertise on social media sites because they want to reach more people at a cheaper price.
Blogging – Blogging is another way to get free traffic. Writing quality content that people like reading will help you attract visitors. After you attract visitors to your blog, you can make money by selling products or other services.
Email Marketing – Email marketing has been around ever since the dawn of the Internet. However, it remains one of your best methods to drive traffic to you website. Regular email marketing is a great strategy to increase your subscribers and ultimately sell something.
What should you know about radio advertising
Understanding the interactions between different media is essential. Remember that all media types are complementary, not competing.
Radio is best used as an extension of television advertising. It can reinforce key messages and provide additional information.
Radio listeners are often not able to handle long TV commercials. Radio ads are typically shorter and less costly.
Statistics
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
External Links
How To
How to advertise on Facebook
Facebook is one of the most popular social media platforms worldwide. Facebook is used daily by approximately 1 billion people every month. Facebook is therefore one of largest companies worldwide. Facebook's unique features like chat, video calls and games are what make it so popular. People who have Facebook accounts can upload photos, make comments, send emails, view videos and even play games. Facebook offers businesses the ability to promote themselves via advertisements. These advertisements may include text ads and banner ads as well as sponsored stories and promoted posts.
Facebook advertises in two ways. The first is to pay advertising. There are also free ways to advertise. We'll show you how to do this.
How to advertise Facebook via paid options
Paid advertising on Facebook is done by paying Facebook directly for each impression. You can choose to pay monthly or annual. Facebook offers various forms of paid advertising. These include:
Text ads – These ads are very similar to regular text ads. However, they appear above or below the feed instead of being shown next to newsfeed items.
Banner ads can be large rectangular images that fill up entire screens. They often advertise an offer or a product.
Promoted Posts: These posts appear at or near the top of your newsfeed. Promoted posts are often used by businesses to promote their products.
Sponsored stories - These short stories have relevant content and are displayed at the top of users’ feeds. They are paid for by brands and businesses looking to reach potential customers.
How to advertise using free options
Facebook allows you to advertise for free using the same methods that regular Facebook. These include Text ads as well as Banner ads, Promoted Posts and Sponsored Stories.
However, free advertising cannot be used to create a customized audience. This is unlike regular Facebook. You cannot target people based upon their gender, age, location, language or interests.
How to start advertising on Facebook
First, sign up for a Facebook account if you are interested in advertising on Facebook. This will allow you to access all tools. These are the steps you need to follow in order to create an account.
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Click "Create new Ad Set."
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Enter a name for your ad set.
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Select the type (text, image or video) of advertisement you would prefer to place.
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Select which locations are you interested in.
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The budget amount should be established.
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Select Facebook Audience Network if you are using it.
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Click "Next Step."
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Click "Review" and then click "Continue".
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Check your selections and click "Continue."
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If you need additional information, please fill out the form.
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Click "Save changes."
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Wait until your ad-campaign has ended before you start your campaign.
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When your campaign is complete, click "View Ad Statistics."
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Examine the results from your campaign.
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Continue to repeat steps 13-16 until your business has the right settings.
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Advertise!