KTRH Radio Station is a great radio station specializing in talk and news. The station is located in Houston, Texas and has been a fixture in the community for many years. The station's slogan is "Houston's News, Weather and Traffic Station." There have been many broadcasting celebrities who call it home, such as Dan Rather or Jim Nantz. The station now airs several syndicated talkers.
KTRH has been associated with numerous major corporations and organizations in the past. It was once a CBS Radio News Station, and then an ABC News Radio Radio station. Today, it's a Fox News Radio Radio station. It's also been the home of various celebrity newscasters and reporters, including Dan Rather and Jim Nantz. Currently, the station is owned by iHeartMedia, Inc. and is affiliated with the Weather Channel.
The station broadcasts 24 hours a day, at 50,000 watts, news and talk. Although the station is based in Houston, it also provides coverage in parts of New Orleans, southwestern Louisiana and Southeast Texas. This station is also the main entry point to South Texas' Emergency Alert System.
KTRH's slogan reads "Houston’s news, weather, and traffic station". The station's website contains interesting statistics and other facts. Aside from the "Houston's morning news" show, which starts at 5 AM, the station hosts a number of other news and talk shows. Jasons Jukebox can be seen on Tuesdays, and All Request Lunch Hour can be seen on Tuesdays and Wednesdays. Other programs include the Clay Travis and Buck Sexton Show, and Michael Berry Show. The "This Morning, America's First News With Gordon Deal" program, airs on KPRC.
The station uses a directional signal pattern to focus its signal within the Golden Triangle area in Houston. During the day, the station's signal is on a clear channel, and at night it switches to a directional pattern. The station tried out progressive rock music programs when it switched to rock in 1970s. It still enjoys a strong reputation today as one the most beloved radio stations in America.
As far as the KTRH 740-AM's most popular show goes, it's not the "Houston's morning news." But it is the "This Morning, America's first news with Gordon Deal." That is, if you count it as a genuinely good idea to broadcast this on an AM radio station. Advertisers can capitalize on KTRH's large listenership to get brand recognition by placing a sponsored advertisement on the station.
KTRH also offers the Clay Travis and Buck Sexton Show, the Michael Berry Show and the All Request Lunch Hour. You can also advertise on KTRH's webcast, which is one of the many perks to being a station. This is a way to reach the tens of thousands of people who tune into KTRH's webcasts. Additionally, you can get assistance from a third-party purchaser for your advertising campaign.
FAQ
What should you know about internet marketing?
Internet advertising is an important part of any business strategy today. It allows businesses to reach potential clients at a low price. There are many options for internet advertising. Some advertising is free and others are paid.
There are many other ways to advertise online. Each method offers its own advantages and disadvantages.
What is an advertising campaign?
An advertising campaign is a series of advertisements designed to promote a product or service. It may also refer to the entire production of such ads.
The Latin word "to sell" gave rise to the term "ad". Marcus Terentius Varro (116–27 BC), the first known user of the term "ad" used it to mean "to make sales."
Advertising campaigns are most often done by large agencies or businesses. They may involve many different media types, including print, television, radio, internet, etc.
Advertising campaigns last several months and are usually focused on specific goals. One example is that some campaigns seek to create awareness while others are more focused on increasing sales.
What is radio advertising?
It is important to understand the interdependence of different media types. Remember that media can complement each other and are not necessarily competitive.
Radio is best used as an extension of television advertising. Radio can complement TV advertising by reinforcing key messages, and providing additional information.
For radio listeners, TV commercials can often be too long. Radio ads are typically shorter and less costly.
What is the primary purpose of advertising?
Advertising isn’t about selling products.
Advertising is about communicating values and ideas to people who are interested in your products or services. It's about changing people's attitudes. And it's about building relationships.
It's all about helping people feel good.
However, if your customers don't want what you have to offer, you won't be able to sell anything.
Prior to you begin any advertising project, make sure you understand your customer's buying habits and needs.
Then, you can create ads that resonate.
How can I choose my target audience
Begin with you and your closest friends. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself these questions: Who do you consider the most influential in your industry? What problems do they have to deal with every day? Which people are the most intelligent in my industry? Where can they be found online?
Return to the beginning. Why did you start? How did you solve the problem?
These answers will allow you to determine who your ideal customers are. You'll also learn more about what makes them tick and why they buy from you.
For clues on who your competitors cater to, check out their websites and social media pages.
Once you've identified your target customers, you'll need to decide which channel(s) to use to reach them. For example, if your company provides services to real estate agents, you might create an informational website targeting home buyers.
A blog that targets small-business owners could be a possibility if you are a software provider.
If you sell clothing, you can create a Facebook fan page for teens. Or if you're a restaurant owner, you could set up a Twitter account for parents looking for kid-friendly places to eat.
You have many options to convey your message.
What is branding?
Your brand is your way of communicating who you are as well as what you stand behind. It is how people will remember your name when they hear it.
Branding is all about creating an identity that makes your company memorable. A brand isn't just a logo. It also includes everything you do, including your physical appearance as well as the tone of voice that employees use.
Because they are confident they will get what they want, a strong brand can help customers feel more comfortable buying from you. Customers feel confident in choosing your products to those of their competitors.
Apple is an example of a well-branded business. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple's name is synonymous with technology. Apple is what people think about when they see a smartphone, computer or tablet.
Before you launch a new business, it is worth creating a brand. This will give you and your business a face.
What are the basics of print advertising?
Print advertising is an effective medium for communicating with consumers. Many companies use it to promote products and services. The goal is to get the consumer's attention.
Print ads are typically short (1 page) and usually include text, photos, logos, or other graphics. Print ads can also contain sound, animation, videos, and hyperlinks.
These are the main types of print ads:
1. Brochures - These are large format printed pieces designed to attract people into stores. Brochures can often be adorned with brightly colored images and eye-catching designs.
2. Catalogues are smaller versions than brochures. They are sent to customers who have requested specific information.
3. Flyers – These are small pieces made of paper that are distributed at events, such as fairs or concerts. They are generally free but must be paid for if they are handed out at retail outlets.
4. Posters – These are larger versions than flyers. These flyers can be displayed on buildings, fences and walls. They are usually made using computer software programs, which is designed to draw the eye of passersby.
5. Direct mail: These are postcards or letters that are sent directly by post to potential customers. Companies send these out periodically to remind existing customers about their business.
6. Newspaper ads - These ads are published in magazines and newspapers. These ads are often quite long and include both text and images.
Statistics
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
External Links
How To
How to place sponsored ads on Facebook
Facebook has become one of the most popular social networking platforms. There are approximately 1.79 billion monthly active users in the world. The number is increasing every day.
Facebook is completely free. However, you will need to pay to reach your target audience. You can also opt for paid advertising options such banners or promoted posts.
Log in to an existing app, if you already own one. Or click "Create New App." Follow these steps:
-
Click "Add Platform," under the Apps Section.
-
Click on "Advertising" and then click Continue.
-
Please fill out this form and send it back.
-
After approval, you will get a Client ID and Secret key. Copy them.
-
Copy the keys and paste them into the fields.
-
Enter the campaign name, then choose the currency.
-
Click "Start Campaign"
-
Follow these steps until you see the first banner. The URL will be copied and you can return to Facebook.
-
Paste your code in the box provided by Facebook.
-
Click "Save Changes".
-
Your ad is now live!
-
Repeat steps 10-12 for each banner you would like to make.
-
Once you are done, click "Continue", and continue with the process.
-
Make sure you complete the final step before creating your adgroup.
-
To view all your campaigns, click on the "View All Ads” button once you have completed.
-
To remove any ads, simply click "Remove Ads" next to the individual ad.
-
If you don’t see results after running your campaigns, ensure that you followed all the directions.
-
Make sure to check the dates of your campaign.
-
It is important to budget properly.
-
Save your changes.
-
Before clicking "Submit", review the settings of your campaign.
-
You can wait for your ads on your timeline to appear.
-
Congratulation on a job well accomplished!
-
Let's take a look at some ways to improve your results.