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WSB (750 kHz) is one of Atlanta's commercial AM radio stations. It is the Cox Media Group's flagship station, and also hosts the ABC and NBC television networks. Since the 1940s, WSB was the home of the "Atlanta Braves," the name of the local Major League Baseball player, and the University of Georgia Bulldogs Radio Network. In its early years, WSB had a distinct programming entity with easy listening and popular music formats. However, WSB eventually became a full-service broadcast station.

In the 1920s, the Department of Commerce established a second entertainment channel to local broadcasters. The NBC radio network's "Red Network" featured a variety of radio shows, dramas, sports and news. Although WSB was not an official affiliate of this network it was the first television affiliate.


The WSB's impressive list of accomplishments is lengthy, but it's easy to forget that NBC’s red network was one among the most innovative networks in America. The three-tone NBC chimes that WSB is famous for are one of its most important and earliest. This was the first time such chimes were heard in the Atlanta area and may have had the most influence on the popularity of NBC's flagship television network. Another notable fact is that WSB carried the first television news program that was "statewide", something that no other local television station had done. Wright Bryan, a war correspondent who reported on the D-Day Invasion, and Russ Spooner are other notable WSB alums.

WSB's list includes a wacky title and a slew TV-related accolades. WSB, for instance, has the distinction of being the second oldest television station south-west of Washington, D.C., along with the second-oldest signer on the air in Atlanta. WSB-TV aired the first time it was on Channel 8 back in September 1948. In 1980, WSB-TV was purchased by Cox. The station moved to Channel 2 and switched networks with WXIA TV. The Atlanta Hawks were also acquired by WSB in 1980. They joined the fray with WSB in 1995.


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FAQ

What is affiliate market?

Affiliate marketing is an internet business model in which you refer customers to other products and services. If someone buys from your product, you get paid by the owner.

Affiliate marketing relies on referrals. People don't need to do anything to purchase from you. All they have to do is to refer them the website.

You don't have to sell anything. It's equally easy to sell and buy.

You can even set up an affiliate account in minutes.

The more people you refer, the more commission you will receive.

There are two types:

  1. Affiliates who own their websites
  2. Affiliates who work with companies that provide products and/or services.


What is an advertising campaign?

Advertising campaigns are a series or advertisements that promote a product. It may also refer to the entire production of such ads.

"Ad" is a Latin word that means "to sell." Marcus Terentius Varro (116–27 BC), was the first to make it a verb, meaning "to make sale".

Advertising campaigns are most often done by large agencies or businesses. There may be many media types involved, including print and television as well as radio, TV, and internet.

Advertising campaigns usually last several months, and they have specific goals. For instance, some campaigns aim to generate awareness while others focus on increasing sales.


What are your thoughts on television advertising?

Television advertising is a very effective medium to reach many people at once. It was also expensive. However, if you use it well, it can be incredibly powerful.

There are many different types of TV ads, but they all have certain common characteristics. The first thing to remember when planning any type of TV ad is to ensure it fits into its category. If you're running a product commercial, don't try to run a lifestyle commercial as a product commercial. Your message should remain consistent throughout the campaign.

Second, prime-time hours are the best times to air your ads. This is because most viewers watch TV while relaxing in front of the set. They should be able to concentrate on what you are saying.

You don't have to be rich to achieve great results. Actually, it could be the contrary. A University of California study found that commercials broadcast during popular shows had a lower chance of selling products than those broadcast during less-popular shows. So, if you spend a lot of money on TV advertising, ensure you do it right.


What should you know about internet marketing?

Internet advertising is an essential part of every business strategy. It allows businesses to reach potential clients at a low price. However, there are many different types of internet advertising available. Some advertising is free and others are paid.

There are also several ways to advertise on the internet, including banner ads, pop-up ads, search engine optimization (SEO), pay-per-click (PPC) advertisements, social media marketing, e-mail marketing, and mobile marketing. Each method offers its own advantages and disadvantages.


Is there a way to get no cost traffic?

Free traffic refers to traffic which comes directly from organic search results. This type of traffic is known as organic traffic or natural traffic. There are many ways to get free traffic, such as article marketing, social media marketing, blogging, etc.

Article Marketing is an excellent way to generate free traffic. Paid ads are more expensive than the CPC. Article marketing can also be referred to content marketing.

Social Media Marketing: Social media sites such as Facebook, Twitter, LinkedIn, and LinkedIn make it easy to promote your company through advertising. These sites allow you to update, share photos, and develop relationships with people who could become customers. Many businesses decide to purchase advertising space on social media sites to reach a wider audience and at a much lower cost.

Blogging-Blogging is another great way of generating free traffic. Writing quality content that people like reading will help you attract visitors. Once your blog is attracting visitors, it's possible to make money from it by selling products and/or services.

Email Marketing - Email marketing has been around since the early days of the Internet, but today it still remains one of the best ways to drive traffic to your website. Sending emails regularly is a good strategy to grow your list of subscribers and eventually sell them something.


What are the basics of print advertising?

Print advertising is a good medium to communicate effectively with consumers. Print advertising is used extensively by companies to promote their products or services. The main goal is to catch the attention and buy from the consumer.

Print ads are usually one-page long. They contain text, images, logos, and any other graphics. These ads may include sound, animation and video as well as hyperlinks.

The main types of print advertisements are classified as follows:

1. Brochures - These are large format printed pieces designed to attract people into stores. They are often filled with colorful images and catchy designs.

2. Catalogues - These are smaller versions of brochures. These are usually sent to customers who request information about specific items.

3. Flyers - These are small pieces of paper distributed at events such as concerts and fairs. Flyers can be handed out at retail outlets for a small fee, but are generally free.

4. Posters - These are larger versions of flyers. They can be displayed on fences, walls, or buildings. They are created by computer software programs in order to grab passersby's eyes.

5. Direct mail - This refers to letters or postcards mailed directly to potential customers. These are sent to customers periodically by businesses to remind them about their business.

6. Newspaper Ads are placed in newspapers and magazines. They are usually quite long and contain both text and images.


Why not use social media advertising for your business?

Social Media Marketing allows you to reach customers right where they are, via social networks like Facebook, Twitter, LinkedIn and YouTube. You can also target specific segments within these networks with keywords.

Because it is cheaper to market online than traditional advertising methods, this advertising method is more cost-effective. You can also build strong relationships and trust with your clients, both current and prospective.

It's very easy to start using social networks to promote your business. All you need is a computer or smartphone and access to the Internet.



Statistics

  • Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
  • It's 100% reliant on your website traffic. (quicksprout.com)
  • Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
  • In 1919 it was 2.5 percent of gross domestic product (GDP) in the US, and it averaged 2.2 percent of GDP between then and at least 2007, though it may have declined dramatically since the Great Recession. (en.wikipedia.org)



External Links

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smallbusiness.chron.com


support.google.com


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How To

What is the best way to advertise on Google?

AdWords allows companies to purchase ads based on specific keywords. Setting up your account is the first thing. First, you choose a campaign name. Next, you set the budget and select the ad type. Finally, add keywords. You then place your bids on these keywords. You only pay if someone clicks on your ads if they come from someone who searched for your targeted keywords. This ensures that you are paid even if people do not buy anything.

Google offers many tools to ensure your ads are successful. These tools include Ads Preferences Manager Manager, Keyword Planner and Analytics. These allow you to see what works best for your business.

A keyword planner allows you to determine the best keywords to use in your campaigns. The keyword planner also helps you determine how much competition exists for specific keywords. This will allow you to decide whether you want to spend money bidding.

You can use Ads Preferences Manager to change settings like the maximum number of impressions per day and the minimum cost per click.

Analytics allows you to monitor the performance and compare your ads to other competitors. You can view reports that show how your ads performed in comparison to other ads.






WSB Radio Advertisers List